The Huffington Post – AFP, 04/30/2014
Expect to see more fruits, vegetables, whole grains and sustainable beef on the menu, says McDonald’s, which released details on its corporate responsibility plans for 2020.
By 2016, the mega fast food chain says it will begin purchasing “a portion” of beef from verified sustainable sources.
Customers in nine of its top markets -- the US, Canada, Australia, Brazil, China, France, Germany, Japan and the UK -- can expect to see 100 per cent more fruit, vegetables, low-fat dairy and whole grains on the menu.
Likewise, 100 per cent of the chain's coffee, palm oil and fish will also be sourced by verified suppliers, says McDonald's.
By 2020, all the packaging used will be fibre-based from certified or recycled sources, while efforts will be made to increase in-store recycling to 50 per cent.
The goal will also be to increase energy-efficiency to 20 per cent in seven of its top markets.
Rival Burger King also pledged to purchase beef from suppliers that source only beef that has been raised in environmentally responsible ways. That means that none of the beef comes from recently deforested rain forests.
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